ABC iview is the home of Australian storytelling in all its forms: Comedy, drama, documentary, news and kids. So we came up with a platform that felt colloquiel while also talking to the breadth and depth of content they had for every Aussie.  

That platform was: We’ve Got a Story For You.  

To launch the new platform we made a film set in a single location that offers a living portrait of contemporary Australia:
the local outdoor pool.  

People from different generations, cultures and walks of life move through the space, sharing recommendations, overhearing conversations and passing stories from one person to another.  

The location itself becomes a metaphor for modern Australia - diverse but connected - and reflects the ABC’s role in connecting Australians through story.